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Meta Ads connects to the Meta (Facebook) Marketing API over the Graph API. The Meta Ads MCP server lets you manage ad accounts, campaigns, ad sets, ads, and creatives, pull performance insights, and read Facebook Page content using natural language.

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What Can It Do?

  • Browse ad accounts you can access and their details
  • Manage campaigns by creating, listing, activating, pausing, archiving, and deleting them
  • Manage ad sets including budget, schedule, optimization, and targeting
  • Manage ads and creatives by creating (individually or in batches) and updating them
  • Toggle status to activate or pause campaigns, ad sets, and ads
  • Pull performance insights (spend, impressions, clicks, conversions) at account, campaign, ad set, or ad level
  • Read Facebook Pages including metadata, engagement, posts, comments, and reactions

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Where to Use It

Add Meta Ads as a tool to any agent. The agent can then manage your advertising conversationally, choosing the right actions based on context. To add an MCP tool to your agent:
  1. Open your agent’s configuration
  2. Click Add tools → Connect an app with MCP
  3. Search for the integration and select it
  4. Authenticate with your account
You can control which tools your agent has access to. After adding an integration, click on it to enable or disable specific tools based on what your agent needs.

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In Workflows (Via Agent Node)

For automated pipelines, use an Agent Node with Meta Ads tools. This gives you the flexibility of an agent within a deterministic workflow.

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As a Custom MCP Node

You can also create a standalone MCP node for a specific action. This generates a reusable node that performs one task, useful when you need the same operation repeatedly in workflows.
To create a custom MCP node:
  1. Go to your node library and search for the integration
  2. Click Create a node with AI
  3. Describe the specific action you want (e.g., “Pause all active campaigns in my ad account”)
  4. Test the node and save it for reuse
Custom MCP nodes are single-purpose by design. For tasks that require multiple steps or dynamic decision-making, use an agent instead.

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Available Tools

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Ad Accounts

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Campaigns

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Ad Sets

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Ads

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Ad Creatives

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Facebook Pages

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Insights

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Example Prompts

Use these with your agent or in the Agent Node: Review performance:
Pause a campaign:
Create a campaign:
Create ads in bulk:
Read Page engagement:

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Troubleshooting

Deleting campaigns cannot be undone. To stop a campaign while keeping its data, archive or pause it instead.
Agents are smart enough to chain multiple API calls together. For example, asking “Pause my worst-performing campaign” will pull insights, compare campaigns, and pause the right one. If results seem off, check the agent’s step-by-step reasoning.

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Need Help?

Use this integration directly in Claude or Cursor. Connect remotely via the Meta Ads MCP server using credentials from your Connectors page.