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DataForSEO is a pay-as-you-go SEO data provider. The DataForSEO MCP server lets you research keywords, analyze competitors, audit backlinks, and pull live Google results using natural language.

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Prerequisites

None. DataForSEO works out of the box on Gumloop’s shared account, billed in Gumloop credits. If you have your own DataForSEO account, you can connect it instead. Your calls then run on your own API balance and cost no Gumloop credits. Add your API login and password on the Credentials page.
The API password is generated by DataForSEO in your API access dashboard. It is not your account password.

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What Can It Do?

  • Research keywords with search volume, difficulty, CPC, and search intent
  • Analyze competitors by shared keywords, rankings, and traffic estimates
  • Audit backlinks, referring domains, anchor text, and authority scores
  • Pull live Google results for any keyword

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Where to Use It

Add DataForSEO as a tool to any agent. The agent can then perform SEO research conversationally, choosing the right actions based on context. To add an MCP tool to your agent:
  1. Open your agent’s configuration
  2. Click Add tools → Connect an app with MCP
  3. Search for the integration and select it
  4. Connect your account, or skip to use Gumloop’s
You can control which tools your agent has access to. After adding an integration, click on it to enable or disable specific tools based on what your agent needs.

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In Workflows (Via Agent Node)

For automated pipelines, use an Agent Node with DataForSEO tools. This gives you the flexibility of an agent within a deterministic workflow.

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As a Custom MCP Node

You can also create a standalone MCP node for a specific action. This generates a reusable node that performs one task, useful when you need the same operation repeatedly in workflows.
To create a custom MCP node:
  1. Go to your node library and search for the integration
  2. Click Create a node with AI
  3. Describe the specific action you want (e.g., “Get ranked keywords for hubspot.com”)
  4. Test the node and save it for reuse
Custom MCP nodes are single-purpose by design. For tasks that require multiple steps or dynamic decision-making, use an agent instead.

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Available Tools

Credits apply only when running on Gumloop’s shared account. With your own DataForSEO account connected, every tool costs zero Gumloop credits.

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Keyword Research

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Domains and Competitors

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Search Results

Tools that return a list charge per result, so use the max_limit parameter to control both cost and response size. Asking for 10 keywords instead of 1000 is a large difference in credits.

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Example Prompts

Use these with your agent or in the Agent Node: Keyword research:
Competitive analysis:
Keyword gap:
Backlink audit:
Live results:

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Location and Language

Most tools accept location_name and language_name, defaulting to United States and English. Pass a country name such as “United Kingdom” or “Germany” to target a different market.

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Troubleshooting

Agents chain tools together. Asking “Analyze competitor.com’s SEO” will typically pull a rank overview, then ranked keywords, then competitors. If results seem off, review the agent’s step-by-step reasoning.

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Need Help?

Use this integration directly in Claude or Cursor. Connect remotely to the DataForSEO MCP server using credentials from your Connectors page.