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Google Ads is the world’s largest digital advertising platform. The Google Ads MCP server lets you inspect, optimize, and update your campaigns using natural language.

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What Can It Do?

  • Pull campaign performance metrics including conversions, CTR, and cost per conversion
  • Analyze competitive positioning with impression share metrics
  • Identify wasted spend with low quality score keywords
  • Update campaign settings and budgets without the UI
  • Track conversion value across campaigns and asset groups
  • Export filtered data to other tools for alerts

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Where to Use It

Add Google Ads as a tool to any agent. The agent can then interact with your advertising data conversationally, choosing the right actions based on context. To add an MCP tool to your agent:
  1. Open your agent’s configuration
  2. Click Add tools → Connect an app with MCP
  3. Search for the integration and select it
  4. Authenticate with your account
You can control which tools your agent has access to. After adding an integration, click on it to enable or disable specific tools based on what your agent needs.

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In Workflows (Via Agent Node)

For automated pipelines, use an Agent Node with Google Ads tools. This gives you the flexibility of an agent within a deterministic workflow.

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As a Custom MCP Node

You can also create a standalone MCP node for a specific action. This generates a reusable node that performs one task, useful when you need the same operation repeatedly in workflows.
To create a custom MCP node:
  1. Go to your node library and search for the integration
  2. Click Create a node with AI
  3. Describe the specific action you want (e.g., “List enabled campaigns with their performance”)
  4. Test the node and save it for reuse
Custom MCP nodes are single-purpose by design. For tasks that require multiple steps or dynamic decision-making, use an agent instead.

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Available Tools

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Example Prompts

Use these with your agent or in the Agent Node: Campaign performance:
Budget optimization:
Keyword audit:
Update a campaign:
Account overview:
Competitive positioning:

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Troubleshooting

Agents are smart enough to chain multiple API calls together. For example, asking “Pause the worst performing campaign” will list campaigns, identify the worst one, then pause it. If results seem off, check the agent’s step-by-step reasoning.

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Need Help?

Use this integration directly in Claude or Cursor. Connect remotely via the Google Ads MCP server using credentials from your Connectors page.