Google Ads is the world’s largest digital advertising platform. The Google Ads MCP server lets you inspect, optimize, and update your campaigns using natural language.Documentation Index
Fetch the complete documentation index at: https://docs.gumloop.com/llms.txt
Use this file to discover all available pages before exploring further.
What Can It Do?
- Pull campaign performance metrics including conversions, CTR, and cost per conversion
- Analyze competitive positioning with auction insights and impression share metrics
- Identify wasted spend with low quality score keywords
- Update campaign settings and budgets without the UI
- Track conversion value across campaigns and asset groups
- Export filtered data to other tools for alerts
Where to Use It
In Agents (Recommended)
Add Google Ads as a tool to any agent. The agent can then interact with your advertising data conversationally, choosing the right actions based on context. To add an MCP tool to your agent:- Open your agent’s configuration
- Click Add tools → Connect an app with MCP
- Search for the integration and select it
- Authenticate with your account
In Workflows (Via Agent Node)
For automated pipelines, use an Agent Node with Google Ads tools. This gives you the flexibility of an agent within a deterministic workflow.As a Custom MCP Node
You can also create a standalone MCP node for a specific action. This generates a reusable node that performs one task, useful when you need the same operation repeatedly in workflows.- Go to your node library and search for the integration
- Click Create a node with AI
- Describe the specific action you want (e.g., “List enabled campaigns with their performance”)
- Test the node and save it for reuse
Custom MCP nodes are single-purpose by design. For tasks that require multiple steps or dynamic decision-making, use an agent instead.
Available Tools
| Tool | Description |
|---|---|
| List Campaigns | Get campaigns with filters and metrics (includes conversions, CTR, cost per conversion, and conversion value) |
| Get Campaign | Get details for a single campaign with optional performance metrics |
| Update Campaign | Modify campaign settings |
| List Asset Groups | Get asset groups with filters and performance metrics |
| Get Asset Group | Get details for an asset group with optional metrics |
| Update Asset Group | Modify asset group settings |
| Get Account | Get account-level information with optional metrics |
| List Budgets | List campaign budgets with amount, shared status, and usage details |
| Update Budget | Update a campaign budget’s daily amount, name, or delivery method |
| List Negative Keywords | List negative keywords |
| Get Low Quality Score Keywords | Find underperforming keywords |
| Get Overspent Campaigns | Find campaigns over budget |
| Get Auction Insights | Get Auction Insights competitive data showing competitor domains and their impression share, overlap rate, and position metrics |
| Get Competitive Metrics | Get impression share and lost impression share metrics for campaigns to analyze competitive positioning |
Example Prompts
Use these with your agent or in the Agent Node: Campaign performance:Troubleshooting
| Issue | Solution |
|---|---|
| Agent not finding the right data | Use specific campaign names or IDs |
| Action not completing | Check that you’ve authenticated and have account access |
| Unexpected results | The agent may chain multiple tools (e.g., listing campaigns first, then getting details). Review the agent’s reasoning to understand its approach. |
| Tool not available | Verify the tool is enabled in your agent’s MCP configuration |
Need Help?
- Agents documentation for setup and best practices
- Agent Node guide for workflow integration
- Gumloop Community for questions and examples
- Contact support@gumloop.com for assistance
Use this integration directly in Claude or Cursor. Connect remotely via the Google Ads MCP server using your Gumloop credentials.