What Can It Do?
- Analyze domains for keywords, traffic, and competitors
- Research keywords with volume, difficulty, and SERP data
- Audit backlinks and referring domains
- Compare competitors by shared or unique keywords
Where to Use It
In Agents (Recommended)
Add Semrush as a tool to any agent. The agent can then perform SEO research conversationally, choosing the right actions based on context. To add an MCP tool to your agent:- Open your agent’s configuration
- Click Add tools → Connect an app with MCP
- Search for the integration and select it
- Authenticate with your account
In Workflows (Via Agent Node)
For automated pipelines, use an Agent Node with Semrush tools. This gives you the flexibility of an agent within a deterministic workflow.As a Custom MCP Node
You can also create a standalone MCP node for a specific action. This generates a reusable node that performs one task, useful when you need the same operation repeatedly in workflows.- Go to your node library and search for the integration
- Click Create a node with AI
- Describe the specific action you want (e.g., “Get domain keywords for hubspot.com”)
- Test the node and save it for reuse
Custom MCP nodes are single-purpose by design. For tasks that require multiple steps or dynamic decision-making, use an agent instead.
Available Tools
| Tool | Description | Credits |
|---|---|---|
| Get Domain Rank Report | Get SEMrush rank report showing the most popular domains ranked by traffic from Google’s top 100 organic search results | 4 |
| Get Domain Overview Data | Get overview data across all regional databases showing keyword rankings in both organic and paid search for domains, subdomains, subfolders, or URLs | 5 |
| Get Winners Losers Report | Get changes in keyword rankings, traffic, and budget estimates of the most popular websites showing winners and losers | 4 |
| Get Domain Keywords | Get keywords that bring users to a target via Google’s organic or paid search results for domains, subdomains, subfolders, or URLs | 3 |
| Get Domain Ad Copies | Get unique ad copies that appeared when target ranked in Google’s paid search results for domains, subdomains, or subfolders | 3 |
| Get Domain Competitors | Get domain’s competitors in organic or paid search results | 4 |
| Get Domain Ad History | Get keywords a domain has bid on in the last 12 months and its positions in paid search results | 4 |
| Compare Domains By Keywords | Compare up to five domains by common keywords, unique keywords, or all keywords | 8 |
| Get Domain Pla Keywords | Get keywords that trigger a domain’s product listing ads (PLA) in Google’s paid search results | 3 |
| Get Domain Pla Copies | Get product listing ad (PLA) copies that appeared when domain ranked in Google’s paid search results | 3 |
| Get Domain Pla Competitors | Get domains that compete against the requested domain in Google’s paid search results with product listing ads (PLA) | 4 |
| Get Domain Organic Subdomains | Get subdomains of the analyzed domain ranking in Google’s top 100 organic search results | 3 |
| Get Organic Pages | Get unique pages ranking in Google’s top 100 organic search results for domains, subdomains, or subfolders | 3 |
| Get Keyword Overview | Get keyword overview data for a specific database or across all regional databases including volume, CPC, and competition | 5 |
| Get Keyword Search Results | Get domains ranking in Google’s organic or paid search results for a keyword | 3 |
| Research Related Keywords | Get keyword research data including related keywords, broad match keywords, or question-based keywords | 3 |
| Get Keyword Ads History | Get domains that have bid on a keyword in the last 12 months and their positions | 4 |
| Get Keyword Difficulty Score | Get keyword difficulty index to estimate how difficult it would be to rank in Google’s top 10 for a keyword | 8 |
| Get Backlinks Overview | Get a summary of backlinks including type, referring domains, and IP addresses for a domain | 5 |
| Get Backlinks List | Get a list of backlinks for a domain, root domain, or URL | 3 |
| Analyze Backlinks Data | Get backlinks analysis data including referring domains, IPs, TLD distribution, geographical distribution, or anchor texts | 6 |
| Get Backlinks Pages | Get indexed pages of the queried domain | 3 |
| Get Backlinks Competitors | Get domains that share a similar backlink profile with the analyzed domain | 4 |
| Get Backlinks Authority Score Profile | Get distribution of referring domains by Authority Score | 5 |
| Get Backlinks Categories Profile | Get categories that referring domains belong to | 5 |
| Get Domain Categories | Get categories that the queried domain belongs to | 5 |
| Get Backlinks Historical Data | Get monthly historical trends of backlinks and referring domains | 10 |
| Get Subdomain Competitors | Get subdomain’s competitors in organic or paid search results | 4 |
| Get Traffic Summary | Get traffic summary metrics including total visits, unique visitors, pages per visit, and bounce rate for domains | 4 |
| Get Daily Traffic | Get day-by-day traffic breakdown including visits, traffic sources (direct, organic, paid, social), and engagement metrics | 4 |
| Get Weekly Traffic | Get week-by-week traffic analysis including visits, traffic sources, and engagement metrics for broader trend analysis | 4 |
| Get Traffic Sources | Get detailed traffic sources breakdown by channel (direct, search, social, referral, email, display) and type (organic, paid) | 4 |
| Get Purchase Conversion | Get purchase conversion rate showing percentage of sessions ending in a purchase (desktop only, requires Premium API access) | 4 |
| Get Top Pages | Get most popular pages of domains showing which content resonates most with the audience | 4 |
| Get Traffic Rank | Get domains sorted by traffic rank to benchmark against competitors and understand relative market position | 4 |
Example Prompts
Use these with your agent or in the Agent Node: Competitive analysis:Troubleshooting
| Issue | Solution |
|---|---|
| Agent not finding the right data | Use exact domain names without https:// |
| Action not completing | Check that you’ve authenticated with Semrush |
| Unexpected results | The agent may chain multiple tools (e.g., getting overview first, then keywords). Review the agent’s reasoning to understand its approach. |
| Tool not available | Verify the tool is enabled in your agent’s MCP configuration |
Need Help?
- Agents documentation for setup and best practices
- Agent Node guide for workflow integration
- Gumloop Community for questions and examples
- Contact support@gumloop.com for assistance
Use this integration directly in Claude or Cursor. Connect remotely via the Semrush MCP server using your Gumloop credentials.