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HubSpot is an all-in-one CRM platform for sales, marketing, and customer service. The HubSpot MCP server lets you manage contacts, companies, deals, tickets, and engagements using natural language.

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What Can It Do?

  • Manage contacts and companies with full CRUD operations
  • Track and search deals through your sales pipeline
  • Handle support tickets and customer interactions
  • Log engagements like calls, emails, and meetings
  • Send transactional emails using HubSpot email templates
  • Create associations between records
  • Manage products in your product catalog
  • Work with lists for contact segmentation
  • Manage properties and custom object schemas
  • Work with any CRM object type using generic CRUD tools
  • Build forms and workflows for marketing automation
  • Handle files with upload, download, and management
  • Access conversations and inbox threads
  • Manage blog posts and landing pages for content marketing
  • Track email and campaign analytics for performance insights

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Where to Use It

Add HubSpot as a tool to any agent. The agent can then manage your CRM conversationally, choosing the right actions based on context. To add an MCP tool to your agent:
  1. Open your agent’s configuration
  2. Click Add tools → Connect an app with MCP
  3. Search for the integration and select it
  4. Authenticate with your account
You can control which tools your agent has access to. After adding an integration, click on it to enable or disable specific tools based on what your agent needs.

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In Workflows (Via Agent Node)

For automated pipelines, use an Agent Node with HubSpot tools. This gives you the flexibility of an agent within a deterministic workflow.

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As a Custom MCP Node

You can also create a standalone MCP node for a specific action. This generates a reusable node that performs one task, useful when you need the same operation repeatedly in workflows.
To create a custom MCP node:
  1. Go to your node library and search for the integration
  2. Click Create a node with AI
  3. Describe the specific action you want (e.g., “Create a contact with email and name”)
  4. Test the node and save it for reuse
Custom MCP nodes are single-purpose by design. For tasks that require multiple steps or dynamic decision-making, use an agent instead.

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Available Tools

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Example Prompts

Use these with your agent or in the Agent Node: Find contacts:
Create a deal:
Search deals:
Update a contact:
Check tickets:
Log an activity:
Log an email on the timeline:
Send a transactional email:
The legacy Send Email tool is deprecated. Use Send Transactional Email for outbound sends (requires the transactional-email scope and a configured HubSpot email template) and Log Email to record an email activity on a contact’s timeline.

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Troubleshooting

Agents are smart enough to chain multiple API calls together. For example, asking “Update the Acme deal to closed-won” will find the deal first, then update it. If results seem off, check the agent’s step-by-step reasoning.

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Need Help?

Use this integration directly in Claude or Cursor. Connect remotely via the HubSpot MCP server using credentials from your Connectors page.