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Documentation Index

Fetch the complete documentation index at: https://docs.gumloop.com/llms.txt

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Foreplay is an ad research platform with access to 100M+ live and historical ads. The Foreplay MCP server lets you search brands, discover ads, and pull analytics using natural language.

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What Can It Do?

  • Search brands by name or domain for detailed profiles
  • Discover ads with filters for platform, format, niche, and date
  • Retrieve brand ads with advanced filtering options
  • Pull analytics including ad distribution and creative velocity

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Where to Use It

Add Foreplay as a tool to any agent. The agent can then research ads and competitors conversationally, choosing the right actions based on context. To add an MCP tool to your agent:
  1. Open your agent’s configuration
  2. Click Add tools → Connect an app with MCP
  3. Search for the integration and select it
  4. Authenticate with your account
You can control which tools your agent has access to. After adding an integration, click on it to enable or disable specific tools based on what your agent needs.

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In Workflows (Via Agent Node)

For automated pipelines, use an Agent Node with Foreplay tools. This gives you the flexibility of an agent within a deterministic workflow.

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As a Custom MCP Node

You can also create a standalone MCP node for a specific action. This generates a reusable node that performs one task, useful when you need the same operation repeatedly in workflows.
To create a custom MCP node:
  1. Go to your node library and search for the integration
  2. Click Create a node with AI
  3. Describe the specific action you want (e.g., “Search for Nike ads on Facebook”)
  4. Test the node and save it for reuse
Custom MCP nodes are single-purpose by design. For tasks that require multiple steps or dynamic decision-making, use an agent instead.

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Available Tools

ToolDescription
Search BrandsSearch brands by name or domain
Search And Filter AdsSearch ads with multiple filters
Get Ads By Brand Or PageGet ads for a specific brand
Get Brand AnalyticsGet ad distribution and velocity
Get Ad DetailsGet comprehensive ad details

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Credit Costs

ToolCredits Per Use
Search Brands3 per item
Search And Filter Ads3 per item
Get Ads By Brand Or Page3 per item
Get Brand Analytics5 per item
Get Ad Details5 per item

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Example Prompts

Use these with your agent or in the Agent Node: Find a brand: 
Search for Nike and get their brand profile
Discover ads: 
Find video ads about fitness on Facebook from the last 30 days
Get brand ads: 
Show me all of Glossier's Instagram ads from Q4
Analyze a competitor: 
Get analytics for Allbirds including their ad distribution by platform

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Troubleshooting

IssueSolution
Agent not finding the right dataUse specific brand names or domains
Action not completingCheck that you’ve authenticated and have sufficient Foreplay credits
Unexpected resultsThe agent may chain multiple tools (e.g., searching brands first, then getting ads). Review the agent’s reasoning to understand its approach.
Tool not availableVerify the tool is enabled in your agent’s MCP configuration
Agents are smart enough to chain multiple API calls together. For example, asking “Analyze Nike’s ad strategy” will search the brand, get ads, and pull analytics. If results seem off, check the agent’s step-by-step reasoning.

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Need Help?

Use this integration directly in Claude or Cursor. Connect remotely via the Foreplay MCP server using your Gumloop credentials.