The Semrush URL Keywords node retrieves organic keyword data for any specific URL, offering insight into the keywords a webpage ranks for in search engine results. This node is useful for SEO analysis, allowing you to understand keyword performance and discover optimization opportunities.

Node Inputs

The Semrush URL Keywords node requires the following parameters:

  1. URL (required): The target webpage URL you want to analyze (e.g., https://example.com/blog-post).
  2. # of Keywords (optional): The number of top-ranking keywords to retrieve for the URL. Defaults to 10 if not specified.
  3. Country (optional): The country code for the region you want data from (e.g., US for United States). Defaults to US if not specified.
  4. Outputs (optional): Customize the metrics you want to retrieve, based on your analysis needs. Multiple options are available to select from, allowing you to focus on specific data points.

Available Output Data

This node provides multiple metrics related to the URL’s keyword rankings. Each output is returned in list format (string[]), allowing for easy processing and further analysis.

  • Keywords: The specific keywords for which the webpage ranks.
  • Position: The current ranking position of the webpage in search engine results for each keyword.
  • Search Volume: The monthly search volume of the keyword.
  • CPC (Cost Per Click): The estimated cost per click for paid ads targeting the keyword.
  • Competition: The level of competition in paid search for the keyword, on a scale from 0.0 to 1.0.
  • Traffic %: The percentage of the webpage’s traffic driven by the keyword.
  • Traffic Cost: The estimated paid traffic cost that the keyword contributes.
  • Num of Results: The total number of search results for the keyword, indicating the level of competition in organic search.
  • Trends: Data showing how the search volume for the keyword has changed over time.

Credit Cost

  • Each run costs 1 Semrush credit per keyword retrieved.

Usage Tips

  • Competitor Analysis: Analyze URLs from competitor websites to understand their keyword strategies and identify high-traffic keywords.
  • Content Optimization: Use the keyword list to refine your own webpage’s SEO strategy, focusing on keywords with good search volume and low competition.
  • PPC Planning: Review CPC and competition scores to find keywords suitable for paid campaigns.

The Semrush URL Keywords node is an effective tool for evaluating how a specific webpage performs in organic search. It’s ideal for competitive analysis, content refinement, and understanding the impact of individual keywords on traffic.