The Semrush URL Keywords node retrieves organic keyword data for any specific URL, offering insight into the keywords a webpage ranks for in search engine results. This node is useful for SEO analysis, allowing you to understand keyword performance and discover optimization opportunities.

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Node Inputs

The Semrush URL Keywords node requires the following parameters:

  1. URL (required): The target webpage URL you want to analyze (e.g., https://example.com/blog-post).
  2. # of Keywords (optional): The number of top-ranking keywords to retrieve for the URL. Defaults to 10 if not specified.
  3. Country (optional): The country code for the region you want data from (e.g., US for United States). Defaults to US if not specified.
  4. Outputs (optional): Customize the metrics you want to retrieve, based on your analysis needs. Multiple options are available to select from, allowing you to focus on specific data points.

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Available Output Data

This node provides multiple metrics related to the URL’s keyword rankings. Each output is returned in list format (string[]), allowing for easy processing and further analysis.

  • Keywords: The specific keywords for which the webpage ranks.
  • Position: The current ranking position of the webpage in search engine results for each keyword.
  • Search Volume: The monthly search volume of the keyword.
  • CPC (Cost Per Click): The estimated cost per click for paid ads targeting the keyword.
  • Competition: The level of competition in paid search for the keyword, on a scale from 0.0 to 1.0.
  • Traffic %: The percentage of the webpage’s traffic driven by the keyword.
  • Traffic Cost: The estimated paid traffic cost that the keyword contributes.
  • Num of Results: The total number of search results for the keyword, indicating the level of competition in organic search.
  • Trends: Data showing how the search volume for the keyword has changed over time.

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Credit Cost

  • Each run costs 1 Semrush credit per keyword retrieved.

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Usage Tips

  • Competitor Analysis: Analyze URLs from competitor websites to understand their keyword strategies and identify high-traffic keywords.
  • Content Optimization: Use the keyword list to refine your own webpage’s SEO strategy, focusing on keywords with good search volume and low competition.
  • PPC Planning: Review CPC and competition scores to find keywords suitable for paid campaigns.

The Semrush URL Keywords node is an effective tool for evaluating how a specific webpage performs in organic search. It’s ideal for competitive analysis, content refinement, and understanding the impact of individual keywords on traffic.