The Semrush Keyword Overview node provides detailed insights into any specific keyword, offering essential metrics that aid in keyword research, SEO analysis, and paid search planning. This node leverages Semrush’s database to give a comprehensive overview of a keyword’s search potential and competition.

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Node Inputs

The Semrush Keyword Overview node requires the following inputs:

  1. Keyword (required): The target keyword or search term you want to analyze (e.g., digital marketing).
  2. Country (optional): The target country for search data, using the country’s two-letter ISO code (e.g., US for the United States, UK for the United Kingdom). Defaults to US if not specified.
  3. Outputs (optional): Customize the metrics you want to retrieve based on your specific needs. By default, all available metrics are selected.

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Available Output Data

This node offers multiple data points related to keyword performance and competitiveness. You can customize the outputs based on what is most relevant for your analysis:

  • Search Volume: The average monthly search volume for the keyword.
  • CPC (Cost Per Click): The estimated cost per click for ads targeting this keyword.
  • Competition: A score from 0.0 to 1.0, indicating the level of competition in paid search.
  • Keyword Difficulty: A score from 0 to 100, showing how hard it is to rank for this keyword organically.
  • Number of Results: The total number of search results for the keyword in the selected country.
  • Database: The specific Semrush database used for the keyword analysis (e.g., US, UK).
  • Keyword: The actual keyword being analyzed, returned as a confirmation.

All outputs are returned as individual strings.

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Credit Cost

  • Running this node costs 2 Semrush credits per keyword.

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Usage Tips

  • Keyword Research: Use this node to find high-volume, low-competition keywords to target in SEO and content strategies.
  • PPC Strategy: Review CPC and competition scores to identify profitable keywords for paid campaigns.
  • Content Planning: The keyword difficulty score helps prioritize topics that are achievable to rank for based on current SEO resources.

In summary, the Semrush Keyword Overview node is a valuable tool for obtaining a high-level understanding of keyword potential and competitiveness. It’s ideal for setting SEO priorities, optimizing paid campaigns, and making informed content strategy decisions.