The HubSpot Company Updater node allows you to automatically update company information in your HubSpot CRM. Whether you need to update a single company or process bulk updates, this node streamlines the process of maintaining accurate company data.

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What Does It Do?

Think of this node as your company information manager in HubSpot. Just like updating a contact card, you can modify various company details such as:
  • Company name
  • Website URL
  • Industry
  • Number of employees
  • Annual revenue
  • And many more custom properties

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Basic Configuration

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Required Fields

  • Company Name: The unique identifier for the company you want to update
    • Example: “Gumloop”
Note: The company name must exist in your HubSpot CRM

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Available Parameters to Update

These input fields are based on your Hubspot configuration
Example:
  • Company Domain Name: The company’s domain
    • Example: “gumloop.com”
  • Create Date: Date the record was created/updated
  • First Contact Create Date: When the first contact was created
  • Lifecycle Stage: Current stage in your business process
    • Example: “Customer”

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Real-World Automation Examples

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1. AI-Powered Company Research & Enrichment

Purpose:
Automatically research companies and update their HubSpot records with AI-enriched data Workflow: 
HubSpot Company Reader -> Website Scraper -> Extract Data (AI) -> HubSpot Company Updater
  • HubSpot Company Reader
    • Fetches companies with “Needs Research” status
  • Website Scraper
    • Scrapes company website content
  • Extract Data (AI)
    • Analyzes collected data
    • Structures company insights
  • HubSpot Company Updater
    • Updates with enriched information:
      • Industry classification
      • Employee count range
      • Company description
      • Target market
This automation helps maintain accurate company profiles with minimal manual intervention

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2. Lead Qualification Pipeline

Purpose:
Automatically qualify and update company records based on engagement and AI analysis Workflow: 
HubSpot Engagement Reader ─┐
HubSpot Deal Reader ───────┼─> Extract Data (AI) -> Scorer (AI) -> If/Else -> HubSpot Company Updater
  • HubSpot Engagement Reader & Deal Reader
    • Track company interactions
    • Monitor deal progression
  • Extract Data (AI) & Scorer (AI)
    • Analyze patterns
    • Calculate lead scores based on:
      • Engagement frequency
      • Deal potential
      • Company size
  • If/Else & Company Updater
    • Route based on score
    • Update records with:
      • Lead score
      • Qualification status
      • Priority level
      • Next action date

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3. Multi-Platform Company Data Sync

Purpose:
Keep company information synchronized across HubSpot and other platforms Workflow: 
HubSpot Company Reader ─┐
LinkedIn Scrape ┼─> Custom Filter Node -> HubSpot Company Updater
Salesforce Reader ──────┘
  • Data Collection Nodes
    • HubSpot Company Reader: Fetches existing data
    • LinkedIn Scrape: Scrape current up to date data
    • Salesforce Reader: Gets CRM data
  • Processing & Update
    • Custom Filter Node: Identifies significant changes
    • HubSpot Company Updater: Syncs changes across platforms
      • Company size
      • Industry updates
      • Latest news
      • Key personnel
Loop Mode: Enabled to process multiple companies

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Best Practices

  1. Verify Company Names
    • Double-check company names before updates
    • HubSpot matches companies based on exact name matches
    • Ensure the company exists in your HubSpot CRM
  2. Batch Processing
    • Enable Loop Mode for updating multiple companies
    • Prepare your input data in a list (array) format
    • Test with a single company first before batch updates

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Need Help?

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Important Considerations

  1. Requires Authentication with HubSpot - Set up in the Credentials page
  2. Properties must exist in HubSpot
  3. All inputs are of list format when Loop mode is enabled