HubSpot Company Updater

The HubSpot Company Updater node allows you to automatically update company information in your HubSpot CRM. Whether you need to update a single company or process bulk updates, this node streamlines the process of maintaining accurate company data.

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What Does It Do?

Think of this node as your company information manager in HubSpot. Just like updating a contact card, you can modify various company details such as:

• Company name
• Website URL
• Industry
• Number of employees
• Annual revenue
• And many more custom properties

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Basic Configuration

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Required Fields

• Company Name: The unique identifier for the company you want to update
  • Example: “Gumloop”

Note: The company name must exist in your HubSpot CRM

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Available Parameters to Update

These input fields are based on your Hubspot configuration

Example:

• Company Domain Name: The company’s domain
  • Example: “gumloop.com”
• Create Date: Date the record was created/updated
• First Contact Create Date: When the first contact was created
• Lifecycle Stage: Current stage in your business process
  • Example: “Customer”

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Real-World Automation Examples

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1. AI-Powered Company Research & Enrichment

Purpose:
Automatically research companies and update their HubSpot records with AI-enriched data

Workflow:

HubSpot Company Reader -> Website Scraper -> Extract Data (AI) -> HubSpot Company Updater

• HubSpot Company Reader
  • Fetches companies with “Needs Research” status
• Website Scraper
  • Scrapes company website content
• Extract Data (AI)
  • Analyzes collected data
  • Structures company insights
• HubSpot Company Updater
  • Updates with enriched information:
    • Industry classification
    • Employee count range
    • Company description
    • Target market

This automation helps maintain accurate company profiles with minimal manual intervention

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2. Lead Qualification Pipeline

Purpose:
Automatically qualify and update company records based on engagement and AI analysis

Workflow:

HubSpot Engagement Reader ─┐
HubSpot Deal Reader ───────┼─> Extract Data (AI) -> Scorer (AI) -> If/Else -> HubSpot Company Updater      

• HubSpot Engagement Reader & Deal Reader
  • Track company interactions
  • Monitor deal progression
• Extract Data (AI) & Scorer (AI)
  • Analyze patterns
  • Calculate lead scores based on:
    • Engagement frequency
    • Deal potential
    • Company size
• If/Else & Company Updater
  • Route based on score
  • Update records with:
    • Lead score
    • Qualification status
    • Priority level
    • Next action date

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3. Multi-Platform Company Data Sync

Purpose:
Keep company information synchronized across HubSpot and other platforms

Workflow:

HubSpot Company Reader ─┐
LinkedIn Scrape ┼─> Custom Filter Node -> HubSpot Company Updater
Salesforce Reader ──────┘

• Data Collection Nodes
  • HubSpot Company Reader: Fetches existing data
  • LinkedIn Scrape: Scrape current up to date data
  • Salesforce Reader: Gets CRM data
• Processing & Update
  • Custom Filter Node: Identifies significant changes
  • HubSpot Company Updater: Syncs changes across platforms
    • Company size
    • Industry updates
    • Latest news
    • Key personnel

Loop Mode: Enabled to process multiple companies

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Best Practices

1. Verify Company Names

   • Double-check company names before updates
   • HubSpot matches companies based on exact name matches
   • Ensure the company exists in your HubSpot CRM

2. Batch Processing

   • Enable Loop Mode for updating multiple companies
   • Prepare your input data in a list (array) format
   • Test with a single company first before batch updates

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Need Help?

• Open a ticket on the Gumloop Forum

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Important Considerations

1. Requires Authentication with HubSpot - Set up in the Credentials page
2. Properties must exist in HubSpot
3. All inputs are of list format when Loop mode is enabled