Google Ads
Google Ads Campaign Reader
This document outlines the functionality and characteristics of the Google Ads Campaign Reader node, which enables automated extraction of campaign data from Google Ads accounts.
All outputs are provided as lists, with each item corresponding to a specific campaign in your account.
This setup could generate individual performance reports for each ad account and email them to respective account managers.
Node Overview
The Google Ads Campaign Reader node retrieves comprehensive campaign-level data from your Google Ads accounts, providing you with performance metrics and configuration details that can be used in your automation workflows. This node is particularly valuable for marketing teams that need to monitor campaign performance, generate reports, or trigger automations based on advertising metrics.Node Inputs
Required Fields
- Account: Select which Google Ads account to pull data from
- Select from a dropdown of connected accounts
Optional Fields
-
Managed Account: Select a specific client account to access
- Available for all Google Ads accounts
- Allows you to specify which account to pull data from when you have multiple accounts or sub-accounts
-
Show More Options: Expand to access additional configuration settings
- Credentials to use: Specify which set of Google Ads API credentials to use
- Useful when managing multiple Google Ads accounts with different API access
- Credentials to use: Specify which set of Google Ads API credentials to use
Node Output
The Google Ads Campaign Reader provides rich campaign data through multiple outputs:| Output | Type | Description |
|---|---|---|
| Bidding Strategy | List | The automated or manual bidding approach used for each campaign |
| ID | List | Unique campaign identifiers |
| Clicks | List | Number of clicks received by each campaign |
| Cost | List | Total spend for each campaign |
| Impressions | List | Number of times ads were shown |
| Name | List | Campaign names |
| Status | List | Current campaign status (Active, Paused, Removed, etc.) |
| Type | List | Campaign type (Search, Display, Video, Shopping, etc.) |
Node Functionality
The Google Ads Campaign Reader connects to the Google Ads API to extract real-time campaign data for analysis and automation.Key Features
- Comprehensive Campaign Data: Access to all essential campaign metrics
- MCC Support: Ability to work with Manager accounts and their child accounts
- Multiple Authentication Options: Support for various credential configurations
- Loop Mode: Process campaigns individually when loop mode is enabled
Common Use Cases
1. Performance Monitoring and Alerts
Purpose: Automatically detect campaigns that are spending more than allocated budgets and send alerts.2. AI-Powered Campaign Analysis
Purpose: Generate weekly performance insights and recommendations for optimization.3. Cross-Platform Reporting
Purpose: Create consolidated cross-platform advertising reports.4. Campaign Optimization Recommendations
Purpose: Use AI to analyze campaign performance and generate actionable recommendations.Loop Mode Application
When Loop Mode is enabled, the node processes each ad account individually, allowing for account-specific operations:Important Considerations
- Authentication: Requires proper setup in the Credentials page
Example Workflow: Weekly Campaign Performance Report
This workflow automatically generates a weekly performance report for all active campaigns:- Google Ads Campaign Reader: Retrieves all campaign data from your account
-
Combine Text: Templates each campaign’s data with proper formatting (in Loop Mode)
Template: Campaign: {Name}\nClicks: {Clicks}\nCost: {Cost}\nImpressions: {Impressions}\nStatus: {Status}\n - Join List Items: Merges all formatted campaign data into a single report with newline separators
- Ask AI: Analyzes the consolidated data and generates a comprehensive report with insights and recommendations
- Gmail Sender: Emails the formatted report with actionable insights to stakeholders
How To Set Up
- Connect your Google Ads Account: First, add your Google Ads credentials in the Credentials page
- Add the Node: Drag the Google Ads Campaign Reader onto your canvas
- Select Account: Choose your Google Ads account from the dropdown
- Connect Outputs: Link the campaign data outputs to subsequent nodes in your workflow